Book Cover; Title; Contents; Notes on contributors; Preface; Popularizing anthropology; Tricky tropes: styles of the popular and the pompous; Typecasting: anthropology's dramatis personae; The chrysanthemum continues to flower: Ruth Benedict and some perils of popular anthropology; Communicating culture: Margaret Mead and the practice of popular anthropology; Enlarging the context of anthropology: the case of Anthropology Today; Claude Levi-Strauss and Louis Dumont: media portraits; Proximity and distance: representations of Aboriginal society in the writings of Bill Harney and Bruce Chatwin.
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Popularizing Anthropology unearths a submerged tradition within anthropology and reveals that anthropologists have always looked beyond academic recognition.