عنوان

Reconfiguring public relations :

020395663X

0415394082

9780203956632

9780415394086

b701854

Reconfiguring public relations :

[Book]

ecology, equity, and enterprise /

David McKie and Debashish Munshi.

1st ed.

New York :

Routledge,

2007.

xiii, 180 pages ;

24 cm.

Routledge advances in management and business studies ;

33

New Zealand authors.

Includes bibliographical references (pages 146-172) and index.

Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next? (1) : empowering differences, learning from leadership, and equity in management after In search of excellence -- What's next? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight.

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Reconfiguring the field of public relations so that it can better engage with the changing world of the 21st century, this title re-energizes the thinking about diversity through equity, business enterprise and environmental sustainability.

Environmental policy-- Social aspects.

Globalization-- Economic aspects.

International business enterprises-- Moral and ethical aspects.

Public relations-- Management.

Social justice.

Environmental policy-- Social aspects.

Environmental policy-- Social aspects.

Globalization-- Economic aspects.

Globalization-- Economic aspects.

International business enterprises-- Moral and ethical aspects.

International business enterprises-- Moral and ethical aspects.

Public relations-- Management.

Public relations-- Management.

Social justice.

Social justice.

McKie, David,1947-

Munshi, Debashish.

20201207172912.0

[Book]

Y