عنوان
پدید آورنده
موضوع
رده
HD69.B7 K37 2008eb
HD69
.
B7
K37
2008eb
کتابخانه
محل استقرار
0749450851
0749453494
1281228974
6611228977
9780749450854
9780749453497
9781281228970
9786611228972
b701600
The new strategic brand management :
[Book]
creating and sustaining brand equity long term /
Jean-Noël Kapferer.
4th ed.
Philadelphia :
Kogan Page,
2008.
1 online resource (xv, 560 pages) :
illustrations
Includes bibliographical references (pages 531-544) and index.
Brand equity in question -- Strategic implications of branding -- Brand and business building -- From private labels to store brands -- Brand diversity: the types of brands -- The new rules of brand management -- Brand identity and positioning -- Launching the brand -- The challenge of growth in mature markets -- Sustaining a brand long term --Adapting to the market: identity and change -- Growth through brand extensions -- Brand architecture -- Multi-brand portfolios -- Handling name changes and brand transfers -- Brand turnaround and rejuvenation -- Managing global brands -- Financial valuation and accounting for brands.
0
Reveals the latest techniques used by companies worldwide and the leading issues faced by the brand strategist today, supported by case studies. Covers numerous topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment.
MIL
122897
New strategic brand management.
0749450851
Brand name products-- Management.
Brand name products-- Management.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marknadsanalys.
Marknadsundersökning.
Strategisk planering.
Varumärken.
BUS-- 043060
658.82
658
.
8/343
22
HD69
.
B7
K37
2008eb
Qba
Qblbm
Qbm
kssb/8
kssb/8
kssb/8
Kapferer, Jean-Noël.
20201207171732.0
pn
مطالعه متن کتاب [Book]
Y
