Introduction: how does an organization dominate its industry for 80 years? -- Principles for success: building and sustaining a dynasty -- Leadership establishes the foundation -- Cultivate ownership values from the top down -- Hire the best frontline managers you can find -- Formally recognize your informal leaders -- Processes for developing and maintaining a dynasty -- Set the bar higher than your people have ever seen it: quantitative performance measures -- Make organizational competencies the heart of your appraisal process: qualitative performance measures -- Make everyone on the team a talent scout -- Create a balance of superstars, stars, and solid performers: assessing and classifying your employees -- Establish your talent strategy and fill in the gaps -- Create a solid farm system: train and develop your people -- Pay your people based on their actual and potential contribution -- Make the superstar the focal point of your organization -- Design your culture for success -- Scout for a diverse talent pool in unconventional places -- Celebrate your history, heroes, and legends: creating traditions of excellence -- Boldly promote your tradition of excellence -- Conclusion -- Appendix: Yankee championship teams and key player roles.