Includes bibliographical references (pages 177-180) and index.
Beginnings -- Jumping on the bandwidth wagon and going mainstream -- SueTube -- YouTube for virgins -- Making the videos -- The pioneers -- Making it on YouTube -- A Hollywood perspective -- Competition -- The future.
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Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting or embarrassing moments. Here, Hollywood producer Frederik Levy addresses the interests and needs of the casual YouTube user, as well as covering the social networking sites MySpace and Facebook.