how people search and how to be found on the Web /
Alex Michael and Ben Salter.
2nd ed.
London :
Butterworth-Heinemann,
2008.
xiv, 236 pages :
illustrations (some color) ;
25 cm
Includes index.
Previous edition: 2003.
This is a step-by-step marketer's guide to improving web ranking in search engines and getting sites listed effectively in online directories. The authors guide readers through proven techniques for achieving and measuring success with a review of the most important search engines and directories.