عنوان
پدید آورنده
موضوع
رده
R727.5 .J35 2007
R727
.
5
.
J35
2007
کتابخانه
محل استقرار
0521688663
0521868645
9780521688666
9780521868648
b700874
Understanding physician-pharmaceutical industry interactions /
[Book]
Shaili Jain.
New York :
Cambridge University Press,
2007.
xviii, 141 pages ;
24 cm
Includes bibliographical references and index.
Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII).
Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry -- To sample or not to sample? the use of pharmaceutical industry-supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPIIs), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines.
0
0
Advertising-- Drugs.
Drugs-- Marketing.
Pharmaceutical industry-- Moral and ethical aspects.
Physicians-- Professional ethics.
Advertising.
Drug Industry-- ethics.
Gift Giving-- ethics.
Physicians-- ethics.
Advertising-- Drugs.
Arzneiverordnung
Arzt
Beeinflussung
Berufsethik
Drugs-- Marketing.
Pharmaceutical industry-- Moral and ethical aspects.
Pharmazeutische Industrie
Physicians-- Professional ethics.
Werbung
174
.
2/951
22
R727
.
5
.
J35
2007
2007
F-859
W
62
J25u
2007
Jain, Shaili,1974-
20201207163819.0
مطالعه متن کتاب [Book]
Y
