عنوان
پدید آورنده
موضوع
رده
HF5415.13 .O43 2006eb
HF5415
.
13
.
O43
2006eb
کتابخانه
محل استقرار
0080501354
0080546609
1136418474
1136418512
1136418520
9780080501352
9780080546605
9781136418471
9781136418518
9781136418525
0750667710
075068285X
9780750667715
9780750680066
9780750682855
b700238
Marketing environment /
[Book]
Mike Oldroyd of Marketing Knowledge.
Burlington, MA :
Elsevier/Butterworth Heinemann,
©2006.
1 online resource (119 pages) :
illustrations.
CIM revision cards
"The Chartered Institute of Marketing"--Cover.
1. The nature of the organization -- 2. The microenvironment -- 3. Analysis of the competitive environment -- 4. The macroenvironment -- 5. The demographic social and cultural environment -- 6. The economic and international environment -- 7. The political and legislative environment -- 8. The technical and information environment -- 9. Environmental information systems.
0
Marketing environment.
0750667710
Chartered Institute of Marketing-- Examinations
Chartered Institute of Marketing.
Marketing-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Examinations.
BUS-- 043000
BUS-- 078000
658
.
8
22
HF5415
.
13
.
O43
2006eb
Oldroyd, Michael.
Chartered Institute of Marketing.
20201207160131.0
pn
مطالعه متن کتاب [Book]
Y
