Understanding the influence of social media in medicine: lesson learned from facebook
[Article]
Savas, Jessica A; Huang, Karen E; Tuchayi, Sara Moradi; Feldman, Steven R
Atopic dermatitis is a very common chronic skin disease. With increasing number of patients searching social media outlets such as Facebook for medical information, social media can be used by physicians as a powerful educational tool. We analyzed the unmoderated Q&A series on Facebook begun by members of National Eczema Association Scientific Advisory Committee. Four respondents accounted for more than 50% of all responses and the most common were negative posts about topical steroids (61%). Possible strategies to accomplish the safe dissemination of information in a public forum may include a moderator role for physicians.
2014
Dermatology Online Journal
20/9
Savas, Jessica A; Huang, Karen E; Tuchayi, Sara Moradi; Feldman, Steven R