عنوان
پدید آورنده
موضوع
رده
HD59.2 .M368 1998eb
HD59
.
2
.
M368
1998eb
کتابخانه
محل استقرار
0520926234
0585301204
9780520926233
9780585301204
0520087194
9780520087194
Creating the corporate soul :
[Book]
the rise of public relations and corporate imagery in American big business /
Roland Marchand.
Berkeley :
University of California Press,
©1998.
1 online resource (xi, 461 pages) :
illustrations (some color)
Includes bibliographical references (pages 369-440) and index.
"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Creating the corporate soul.
0520087194
Advertising-- United States-- History.
Big business-- United States-- History.
Corporate image-- United States-- History.
Corporations-- Public relations-- United States-- History.
Entreprises-- Image-- États-Unis-- Histoire.
Entreprises-- Relations publiques-- États-Unis-- Histoire.
Grandes entreprises-- États-Unis-- Histoire.
Publicité-- États-Unis-- Histoire.
Advertising.
Big business.
BUSINESS & ECONOMICS-- Public Relations.
Business & Economics.
Corporate Identity
Corporate image.
Corporate image.
Corporations-- Public relations.
Großbetrieb
Internationale ondernemingen.
Management Styles & Communication.
Management.
Öffentlichkeitsarbeit
Public relations.
United States.
USA.
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HD59
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M368
1998eb
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Marchand, Roland.
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مطالعه متن کتاب [Book]
Y
