عنوان

Contemporary selling :

0203120965

0415523494

0415523508

9780203120965

9780415523493

9780415523509

9781136324406

9781136324413

9781136324437

9781136324451

9781136324468

Contemporary selling :

[Book]

building relationships, creating value /

Mark W. Johnston and Greg W. Marshall.

4th ed.

New York :

Routledge,

2013.

xviii, 411 pages :

color illustrations ;

29 cm

Revised edition of: Relationship selling. 3rd ed. c2010.

Includes bibliographical references and index.

This latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world; in-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling; mini-cases to help students understand and apply the principles they have learned in the classroom; role-plays at the end of each chapter enabling students to learn by doing; special appendices on selling math and developing a professional sales proposal; and video material available on the companion website, featuring the highly regarded role-play series introduced by the authors and new content with sales experts discussing best sales practices from a recent PBS special on selling produced by HR Chally.

Taylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042

Customer relations.

Relationship marketing.

Selling.

Customer relations.

Relationship marketing.

Selling.

Johnston, Mark W.

Johnston, Mark W.

Marshall, Greg W.

20200824065953.0

[Book]

Y