Intro; Preface; Contents; About the Editors; Integrating Information Technology and Marketing for Better Customer Value; 1 Introduction; 2 Literature Review; 2.1 The Impact of the Web on Marketing; 2.2 Combing IT Software with Artificial Intelligence; 3 Conclusion and Future Research; References; Use of Social Media for Improving Student Engagement at Université des Mascareignes (UDM); 1 Introduction; 2 Research Problem and Research Objectives; 2.1 Hypothesis and Research Framework; 3 Literature Review; 3.1 Understanding Social Media; 3.2 Increasing Use of Social Media
1.2 Problem Statement2 Brief Literature; 2.1 The Literature Gap; 3 Conceptualising an Online Resource Platform; 3.1 Classification of Data; 4 Management of Data; 4.1 Updating and Maintenance of the System; 4.2 An Intelligent System; 4.3 Using the Online Resource Platform; 5 Existing Issues and Challenges; 6 Conclusion; References; An Unsupervised Machine Learning Analysis of the FIRST Radio Sources; 1 Introduction; 2 Unsupervised ML and Dataset; 2.1 Unsupervised Machine Learning; 2.2 Dataset; 3 Feature Selection and Analysis; 4 Results; 5 Conclusion; References
3.3 Social Media in Higher Education3.4 Web 2.0 and Student Engagement in Learning; 3.5 Facebook and Blogs for Enhancing Student Engagement; 4 Research Methodology; 5 Analysis and Results; 5.1 Profile of Participants; 5.2 Social Media Presence; 5.3 Use of Social Media for Teaching at Université des Mascareignes; 5.4 Social Media and Student Engagement; 5.5 Components of Social Media Engagement in Education; 6 Recommendations; References; Conceptualising an Online Resource Platform for Business Students at Université des Mascareignes; 1 Introduction; 1.1 Aims and Objectives of the Research
Customer-Initiated Conversations on Facebook Pages of Tesco and Walmart1 Introduction; 2 Social Media; 2.1 Online Brand Communities; 2.2 User Generated Content (UGC); 2.3 Risks of Joining OBCs; 3 Methodology; 4 Findings and Discussion; 4.1 Favourable Customer Posts; 4.2 Unfavourable Customer Posts; 5 Conclusion; References; Cognitive Modeling of Mindfulness Therapy by Autogenic Training; 1 Introduction; 2 Underlying Neurological Principles; 3 The Cognitive Temporal-Causal Network Model; 4 Example Simulation; 5 Discussion; References
Development of an Incident Prioritization Model Using Fuzzy Logic to Improve Quality and Productivity in IT Support Services1 Introduction; 2 Background Study; 2.1 Incident Management; 3 Survey Execution and Analysis; 3.1 Survey Analysis; 4 Implementation; 4.1 Fuzzy Logic System; 4.2 Incident Prioritization Portal; 5 Results and Discussions; 6 Conclusions; References; Automatic Text-Independent Kannada Dialect Identification System; 1 Introduction; 2 Literature Review; 3 Proposed Dialect Identification System; 3.1 Dataset Used; 3.2 Data Cleaning and Data Preparation; 3.3 Feature Extraction
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The book gathers a collection of high-quality peer-reviewed research papers presented at the International Conference on Information System Design and Intelligent Applications (INDIA 2018), which was held at the Universite des Mascareignes, Mauritius from July 19 to 21, 2018. It covers a wide range of topics in computer science and information technology, from image processing, database applications and data mining, to grid and cloud computing, bioinformatics and many more. The intelligent tools discussed, e.g. swarm intelligence, artificial intelligence, evolutionary algorithms, and bio-inspired algorithms, are currently being applied to solve challenging problems in various domains.