عنوان

Language and literature in a glocal world /

9789811084683

9789811084690

9789811341601

9811084688

9811084696

9811341605

9789811084676

981108467X

Language and literature in a glocal world /

[Book]

Sandhya Rao Mehta.

Singapore :

Springer,

[2018]

©2018

1 online resource

Includes bibliographical references and index.

Intro; Foreword; Preface; Contents; Editor and Contributors; List of Figures; List of Tables; 1 Introduction: Framing Studies in Glocalization; Introduction; Globalization and Its Discontents; Towards a Glocal World; You Are What You Speak: Glocalizing Language; Glocalizing Literature; Conclusion; References; Exploring Glocal Discourse; 2 Language in a Glocalized World; Introduction: Glocalized Englishes; Previous Research on Glocalized Varieties of English; Glocalized Englishes in the Language Classroom: Teachers' and Students' Attitudes; Implications of Glocalization; References

3 Code Alternation and Entextualization in Bilingual Advertising: The Construction of Glocal Identities in India's Amul Butter AdsIntroduction; Key Concepts and Analytic Orientations; Code-Alteration/Switching as an Index of Social Identity; Globalization and Mobility; Entextualization, Englobalization-and-Deglobalization; Resemiotization and the Concept of Third Space; Background to the Amul Butter Advertisement Campaign; Data and Methodology Used in the Study; Data Analysis; Entextualization of Global Events Through Puns and Word Play

Entextualization Involving Global Celebrity Names Through Puns and Word PlayEntextualization Through Reduplication and Word Play; Intertextuality, Allusion and Word Play; Intertextuality, Word Play and Resemiotization; Word Play, Metaphor and Resemiotization; Compounding, Splitting and Blending; Entextualization Through Rhyme and Assonance; Discussion; Conclusion; References; 4 English in Thai Tourism: Global English as a Nexus of Practice; Introduction; Thai English, Tinglish, ThaiE; The Changing Status of English in Thailand; Is Thai English a Variety?; Glocalization and Global Englishes

Postcolonial: Migration, Diversity and ResistanceData and Analysis; Data; Data Source; Selection Criteria; Unit of Analysis; Analysis; By Province; By Population Density; Overview of the Results; Discussion; Glocalization; Limitations; Conclusion; References; 6 Naming Food and Creating Identity in Transnational Contexts; Introduction; The Culinary Order: A Linguistic Perspective; Oman: Why Is It at the Crossroads of the Culinary Matrix?; Locating Oman; Historical Background; Contemporary Social Structure; The Principle of Incorporation; Transnationalism; Conclusion; References

The Nexus of Practice of Thai EnglishNavigating the Nexus of Practice; Navigating the Geosemiotics of English in Thai Tourism; Signs for Regulation/Information; Signs in the Local Tourist Landscape; Conclusion: Changing of the Nexus of Practice of Thai English; References; 5 You Are What You Tweet: A Divergence in Code-Switching Practices in Cebuano and English Speakers in Philippines; Introduction; The Philippines: Linguistic, Geographic, and Historical Background; Linguistic Landscape; Geography; History; Precolonial: Rajahnates and Sultanates; Colonial: Spain andthe United States

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This collection of critical essays investigates the intersections of the global and local in literature and language. Exploring the connections that exist between global forms of knowledge and their local, regional applications, it explores multiple ways in which literature is influenced, and in turn, influences, movements and events across the world and how these are articulated in various genres of world literature, including the resultant challenges to translation. This book also explores the way in which languages, especially English, transform and continue to be reinvented in its use across the world. Using perspectives from sociolinguistics, discourse analysis and semiotics, this volume focuses on diasporic literature, travel literature, and literature in translation from different parts of the world to study the ways in which languages change and grow as they are sought to be 'owned' by the communities which use them in different contexts. Emphasizing on interdisciplinary studies and methodologies, this collection centralizes both research that theorizes the links between the local and the global and that which shows, through practical evidence, how the local and global interact in new and challenging ways.

Springer Nature

com.springer.onix.9789811084683

Language and literature in a glocal world.

9789811084676

Language and languages.

Literature.

FOREIGN LANGUAGE STUDY-- Miscellaneous.

Language and languages.

LANGUAGE ARTS & DISCIPLINES-- Linguistics-- Semantics.

LANGUAGE ARTS & DISCIPLINES-- Reference.

Literature.

CJ

CJ

FOR-- 017000

LAN-- 014000

LAN-- 016000

Mehta, Sandhya Rao

20200823222648.0

pn

[Book]

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