An analysis of Pankaj Ghemawat's Distance Still Matters :
[Book]
the Hard Reality of Global Expansion /
Alessandro Giuduci with Marianna Rolbina.
New York, NY :
Macat International,
[2018]
1 online resource :
text file, PDF
Macat Library
Cover Page; Title Page; Copyright Page; Contents; THE MACAT LIBRARY; CRITICAL THINKING AND THE NEW TESTAMENT AND THE PEOPLE OF GOD; ABOUT THE AUTHOR OF THE ORIGINAL WORK; Dedication; WAYS IN TO THE TEXT; Who Is Pankaj Ghemawat?; What Does "Distance Still Matters" Say?; Why Does "Distance Still Matters" Matter?; SECTION 1: INFLUENCES; Module 1: The Author and the Historical Context; Module 2: Academic Context; Module 3: The Problem; Module 4: The Author's Contribution; SECTION 2: IDEAS; Module 5: Main Ideas; Module 6: Secondary Ideas; Module 7: Achievement; Module 8: Place in the Author's Work.
SECTION 3: IMPACTModule 9: The First Responses; Module 10: The Evolving Debate; Module 11: Impact and Influence Today; Module 12: Where Next?; Glossary; Glossary of Terms; People Mentioned in the Text; Works Cited; THE MACAT LIBRARY BY DISCIPLINE.
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"Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature. A major contribution to the globalization debate, and appears on the core reading list of most international business courses."--Provided by publisher.