عنوان

Consumer vulnerability :

0203797795

113510171X

1135101787

113510185X

9780203797792

9781135101718

9781135101787

9781135101855

0415858585

1135101787

113510185X

9780415858588

Consumer vulnerability :

[Book]

conditions, contexts and characteristics /

edited by Kathy Hamilton, Susan Dunnett and Maria Piacentini.

London :

Routledge,

2016.

©2016

1 online resource (xiii, 220 pages).

Routledge studies in critical marketing

Includes bibliographical references and index.

Mapping the domain of consumer vulnerability -- Consumer vulnerability and key life stages -- Consumer vulnerability, health and wellbeing -- Consumer vulnerability, poverty and exclusion.

0

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

MIL

821248

Consumer vulnerability.

0415858585

Consumer behavior.

Consumers.

Consumption (Economics)

Altersgruppe.

BUSINESS & ECONOMICS-- Economics-- Macroeconomics.

Consumer behavior.

Consumers.

Consumption (Economics)

Konsumentenverhalten.

POLITICAL SCIENCE-- Economic Conditions.

Soziale Gruppe.

Soziale Lage.

Verbraucher.

Verbraucherverhalten

BUS-- 039000

POL-- 023000

Dunnett, Susan

Hamilton, Kathy

Piacentini, Maria

20200822101535.0

pn

[Book]

Y