عنوان
پدید آورنده
موضوع
رده
HD30.28 .D3785 2017
HD30
.
28
.
D3785
2017
کتابخانه
محل استقرار
0134167848
9780134167848
Strategic management :
[Book]
concepts and cases ; a competitive advantage approach /
Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
Sixteenth edition.
Boston :
Pearson,
[2017]
xxxiii, 651 pages :
color illustrations ;
28 cm
Includes bibliographical references and index.
Preface -- Acknowledgments -- About the authors -- Overview of strategic management -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r & d, and mis issues -- Strategy evaluation -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Glossary -- Name index -- Subject index.
0
Strategic planning, Case studies.
Strategic planning.
Strategic planning.
Strategisches Management
658
.
4/012
23
HD30
.
28
.
D3785
2017
David, Fred R.
David, Forest R.
20200822085713.0
rda
مطالعه متن کتاب [Book]
Y
