عنوان

Business essentials /

0134129962

9780134129969

0134000099

9780134000091

Business essentials /

[Book]

Ronald J. Ebert, Ricky W. Griffin.

Eleventh edition.

Boston :

Pearson,

[2017]

xxxi, 660 pages :

color illustrations ;

28 cm

Revised edition of Business essentials, 2015.

Includes bibliographical references and index.

About the authors -- Special thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index.

0

Business enterprises-- United States.

Industrial management-- United States.

Business enterprises.

Industrial management.

United States.

7

Ebert, Ronald J.

Griffin, Ricky W.

20200822085634.0

rda

[Book]

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