عنوان
پدید آورنده
موضوع
رده
HF5548.32 .L38 2017
HF5548
.
32
.
L38
2017
کتابخانه
محل استقرار
0133938956
013483951X
9780133938951
9780134839516
E-commerce :
[Book]
business, technology, society /
Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
Twelfth edition.
Boston :
Pearson,
[2017]
©2017
xli, 809, I-58, C-1 pages :
illustrations ;
26 cm
Includes bibliographical references and index.
The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web and mobile platform -- Building an E-commerce presence: web sites, mobile sites, and apps -- E-commerce security and payment systems -- E-commerce marketing and advertising concepts -- Social, mobile and local marketing -- Ethical, social, and political issues in E-commerce -- Online retail and services -- Online content and media -- Social networks, auction and portals -- B2B E-commerce: supply chain management and collaborative commerce.
0
This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
E-commerce 2016
Electronic commerce.
Information technology.
Internet marketing.
Electronic commerce.
Information technology.
Internet marketing.
658
.
8/72
23
HF5548
.
32
.
L38
2017
Laudon, Kenneth C.,1944-
Traver, Carol Guercio
20200822085626.0
rda
مطالعه متن کتاب [Book]
Y
