Intro; Foreword; Acknowledgements; Contents; 1: Economic Factor Innovations; 1.1 Why Are Innovations Important?; 1.2 What Is an Innovation?; Business Example: Gutenbergś Revolutionizing of Book Printing; 1.3 Innovation and Entrepreneurship; 1.4 Innovation Success Through Innovation Management; Bibliography; Books; Magazines/Journals; Internet Sources; 2: Business Transformation; 2.1 What Is a Transformation?; Business Example: Successful Corporate Transformation of IBM; Business Example: The Insignificance of Nokia Today Is Due to Its Failure to Implement a Company Transformation.
2.2 Innovation and Transformation2.3 Enterprise Transformation Cycle; 2.4 Application of the ETC in Innovation Management; 2.5 Digital Transformation; Bibliography; Books; Magazines/Journals; Internet Sources; 3: Strategy and Positioning; 3.1 What Are Strategies?; Business Example: Strategic Guidelines at Alphabet Inc.; 3.2 Purpose of Strategies; 3.3 Strategy and Innovation; Business Example: Niche Strategy of International Game Technology PLC (IGT); Business Example: RandD Strategy at Procter and Gamble Company; 3.4 Bottleneck-Concentrated Strategy in Innovation Management.
4.2 Process of Strategic Innovation ManagementBusiness Example: Lead User as a Source of Innovation at 3M; Business Example: Change of Strategy at IBM; 4.3 Process Models of Operational Innovation Management; 4.3.1 Phase Models; 4.3.2 Stage-Gate Processes; 4.3.3 Extension of the Stage Gate Model; 4.4 Promotors in Innovation Management; 4.5 Responsibilities in Innovation Management; 4.5.1 Chief Executive Officer; Business Example: Open Door Policy at HP Inc.; 4.5.2 Chief Financial Officer; Business Example: The Role of the CFO in Relation to Innovation Management at IBM Switzerland.
4.5.3 Classical Innovation Departments4.5.4 Marketing and Distribution; 4.5.5 Human Resources; 4.5.6 Innovations Manager; Business Example: The Use of a Chief Innovation Officer (CINO) at Samsung; 4.6 Tips and Suggestions; Bibliography; Books; Magazines/Journals; Internet sources; 5: Organizational Structures; 5.1 What Is an Organization?; 5.2 Organization and Innovation; Business Example: ASSA ABLOY and Its Business Units; 5.3 Internal Organization of Innovations; Business Example: Decentralized Organizational Structures of the Bosch Group; 5.4 External Organization of Innovation.
Business Example: The Use of the Bottleneck-Concentrated Strategy at the Würth Group3.5 Positioning; Business Example: Positioning True Fruits; 3.6 Conception of Business Models; 3.7 Company Values; Business Examples: Innovative Cultures at Amazon, Toyota and Starbucks; 3.8 Corporate Philosophy and Mission Statement; Business Example: Company Philosophy of Leantechnik AG; 3.9 Tips and Suggestions; Bibliography; Books; Magazines/Journals; Internet Sources; 4: Processes and Roles; 4.1 What Is a Process?; Business Example: Lifecycle Management at Asea Brown Boveri Ltd (ABB).
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This book discusses a six-step transformation cycle in which the tasks of innovation management - ranked according to their relevance for companies - are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.