Intro; Contents; Editors and Contributors; List of Figures; List of Tables; 1 Introduction to Vintage Luxury Fashion-Exploring the Rise of the Secondhand Clothing Trade; 1.1 Vintage Luxury Fashion-The Making Off; 1.2 Introduction; 1.3 Sustainable Fashion-Secondhand Luxury and Vintage Fashion; 1.4 The Content of the Global Secondhand Luxury Fashion and (Secondhand) Vintage; 1.5 Dedications and Acknowledgements; References; 2 Restructuring Secondhand Fashion from the Consumption Perspective; 2.1 Introduction; 2.2 Summary of Prior Studies on Secondhand Fashion and Vintage Consumption
2.3 Secondhand Luxury and Vintage Fashion Along the Consumption Cycle2.4 Conclusion; References; 3 Access-Based Consumption: A New Business Model for Luxury and Secondhand Fashion Business?; 3.1 Introduction; 3.2 Vintage and Luxury Secondhand Fashion; 3.2.1 Vintage Fashion; 3.2.2 Luxury Secondhand Fashion; 3.3 Growth of the Sharing Economy; 3.4 Access-Based Consumption; 3.5 New Business Models; 3.5.1 Swapping; 3.5.2 Fashion Libraries; 3.5.3 Renting; 3.5.4 Sharing; 3.6 Managerial Implications; 3.7 Discussion Questions; References; 4 Understanding the Culture of Consuming Pre-owned Luxury
4.1 Introduction4.2 Background and Overview; 4.3 The Driving Forces of Consuming Pre-loved Luxury; 4.4 Idiosyncrasies of Collecting Pre-loved Luxury; 4.5 Co-creation at the Interface of Online and Offline Collaboration; 4.6 Vignette: Practitioner Interpretations; 4.7 Managerial Implications; 4.8 Limitations and Further Investigation; References; 5 Pre-loved? Analysing the Dubai Luxe Resale Market; 5.1 Introduction; 5.2 International Fashion Marketing; 5.3 Luxury Fashion Brands and Consumption; 5.4 Materialism and Conspicuous Consumption; 5.5 Luxury Dubai-The Market
5.6 Luxury Dubai-The Consumers5.7 Dubai Pre-loved Luxe; 5.8 Summary; References; 6 Narrative and Emotional Accounts of Secondhand Luxury Purchases Along the Customer Journey; 6.1 Introduction; 6.2 The Boom of Collaborative and Circular Consumption; 6.3 Consumer Behaviour Regarding Secondhand Luxury; 6.4 The Choice Between Physical and Digital Stores; 6.5 Research Method; 6.6 Narrative Accounts of the Consumption Experience; 6.6.1 Pre-purchase: Hedonic Versus Goal-Oriented Shopping Motives; 6.6.2 Purchase: Story-Focused Versus Product-Focused; 6.6.3 Post-purchase: Memories and Sharing
6.7 Conclusion and Managerial ImplicationsReferences; 7 Perceived Brand Image of Luxury Fashion and Vintage Fashion-An Insight into Chinese Millennials' Attitudes and Motivations; 7.1 Luxury and Vintage Fashion in China; 7.2 Brand Image, Motivation and Attitudes of Chinese Consumers; 7.3 Methodology; 7.4 Findings and Discussion; 7.4.1 New Luxury and Authentic Vintage for Own Use; 7.4.2 New Luxury and Authentic Vintage-Own Purchase Versus Gift Giving; 7.5 Conclusion; References
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Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format -- Provided by the publisher.