عنوان

Thirty years of political campaigning in Central and Eastern Europe /

3030276937

9783030276935

9783030276928

Thirty years of political campaigning in Central and Eastern Europe /

[Book]

Otto Eibl, Miloš Gregor, editors.

Cham, Switzerland :

Palgrave Macmillan,

[2019]

©2019

1 online resource (xxv, 426 pages)

Political campaigning and communication

Professionalisation, Advertising, and the Rise of Digital Campaigning

Includes bibliographical references and index.

Intro; Preface; Acknowledgments; Praise for Thirty Years of Political Campaigning in Central and Eastern Europe; Contents; Notes on Contributors; List of Tables; Chapter 1: A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches; Campaigning Throughout the Twentieth Century: A Historical Overview; Key Concepts on Electoral Campaign Development; Professionalisation; The Personalisation of Politics; References; Part I: Baltic States; Chapter 2: Characteristics of the Baltic States; References; Chapter 3: Estonia; Country Overview; Legal Framework

Chapter 9: HungaryCountry Overview; Legal Framework; A Historical Overview of Campaigns; Segmentation; Strategy; Positioning; Messages; Candidates; Staff and Organisation Building; Media and Other Channels; Recent Trends; The Mainstreaming of Relationship Marketing: National Consultations; The Revival of Premodern Tools: Billboards, Petitions, Signature Gatherings; New Platforms, New Participants: Social Media and Citizens; Conclusion; References; Chapter 10: Poland; Country Overview; Legal Framework; Historical Overview of Campaigns; Critical Elections in 2005; 2007 Parliamentary Campaign

Electronic Media, Digital Campaigning, and ElectionsRecent Trends; Conclusion; References; Chapter 15: Bosnia and Herzegovina; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References; Chapter 16: Bulgaria; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References; Chapter 17: Croatia; Country Overview; Parliamentary Elections: 1990 to 2016; Legal Framework; Recent Political Campaign Trends; Personalisation and Celebrity Politics

Historical Overview of CampaignsRecent Trends; Conclusion; References; Chapter 4: Latvia; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References; Chapter 5: Lithuania; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References; Chapter 6: Summary for the Baltic States; Part II: Central Europe; Chapter 7: Characteristics of Central Europe; References; Chapter 8: Czech Republic; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References

In the Shadow of an Plane Crash: Campaigns in 2010 and 20112015 Parliamentary and Presidential Campaigns; Recent Trends; Conclusion; References; Chapter 11: Slovakia; Country Overview; Legal Framework; Historical Overview of Campaigns; Recent Trends; Conclusion; References; Chapter 12: Summary for Central Europe; Part III: The Balkans; Chapter 13: Characteristics of the Balkans; References; Chapter 14: Albania; Country Overview; Legal Framework; Historical Overview of Campaigns; Virtual Campaigning: Impact on Political Behaviour; International Expertise in Political Campaigns

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns. Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects. Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

Thirty Years of Political Campaigning in Central and Eastern Europe.

9783030276928

Political campaigns-- Europe, Central.

Political campaigns-- Europe, Eastern.

Political campaigns.

Central Europe.

Eastern Europe.

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7

Eibl, Otto.

Gregor, Miloš,1987-

20200823093757.0

pn

[Book]

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