عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .K83 2019
HF5415
.
1255
.
K83
2019
کتابخانه
محل استقرار
3030003809
9783030003807
3030003795
9783030003791
Brand hate :
[Book]
navigating consumer negativity in the digital world /
S. Umit Kucuk.
2nd edition.
Cham, Switzerland :
Palgrave Macmillan,
[2019]
1 online resource (ix, 199 pages) :
illustrations (some color)
Includes bibliographical references and index.
9783030003791
Brand name products-- Psychological aspects.
Branding (Marketing)-- Psychological aspects.
Consumer behavior.
Customer loyalty.
Brand name products-- Psychological aspects.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Organizational Behavior.
Consumer behavior.
Customer loyalty.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
8/27
23
HF5415
.
1255
.
K83
2019
Küçük, S. Ümit
20200823071720.0
rda
مطالعه متن کتاب [Book]
Y
