Customer segmentation and clustering using SAS Enterprise Miner /
[Book]
Randall S. Collica.
Third edition.
Cary, NC :
SAS Institute,
2017.
1 online resource
Includes bibliographical references.
A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --