عنوان

Introduction to strategic public relations :

1506358039

9781506358031

Introduction to strategic public relations :

[Book]

digital, global, and socially responsible communication /

Janis Teruggi Page, Lawrence J. Parnell.

Thousand Oaks, California :

SAGE Publications,

[2019]

xxviii, 464 pages ;

26 cm

Includes bibliographical references and index.

Preface -- Section 1: Understanding public relations. Unit 1: Public relations' role and function in society. Strategic public relations : a constantly evolving discipline ; The history of modern public relations : from Barnum to Lee, Bernays to Page, and other public relations pioneers ; Ethics and law in public relations ; Foundations of public relations : research and theory ; Implementing your strategic communications plan -- Section 2: Practicing public relations in a socially responsible world. Unit 2: Public relations tactics. Public relations writing : persuasive and audience-focused ; Media relations in a digital world ; Social media and emerging technologies -- Unit 3: General practice areas. Corporate social responsibility and community relations ; Employee relations, corporate culture, and social responsibility ; Corporate communication and reputation management ; Issues management and crisis communication -- Unit 4: Specialty practice areas. Sports, tourism and entertainment ; Nonprofit, health, education, and grassroots organizations ; Public affairs, government relations, and political communication ; International public relations and public diplomacy -- Glossary.

0

Public relations.

Öffentlichkeitsarbeit

Public relations.

Page, Janis Teruggi

Parnell, Lawrence J.

20200823041309.0

rda

[Book]

Y