عنوان
پدید آورنده
موضوع
رده
HD62.5 .J56 2018
HD62
.
5
.
J56
2018
کتابخانه
محل استقرار
1484239857
1484239865
9781484239858
9781484239865
1484239849
9781484239841
Hacking product design :
[Book]
a guide to designing products for startups /
Tony Jing.
[New York, NY] :
Apress,
[2018]
1 online resource
Includes bibliographical references and index.
Intro; Contents; About the Author; Acknowledgments; Introduction; Chapter 1: How Startups Work; Technology and Human History; How Do Startups Fit into This?; How Does Design Fit into This?; The Modern Startup; Startups Are Fickle; Startup Terminology; The Product Team; Product Manager; Product Designer; Project Manager and Engineering; Data Science, User Research, and Product Marketing; Summary; Chapter 2: Design Is a Mindset; Empathy; Egos and Assumptions; Listen and Observe; Body Language and What's Not Said; Example of Lack of Empathy; Curiosity and an Open Mind; Have Virtues.
A RecapUseful, Usable, Feasible, Viable, and Desirable; Two Goods; Values, 10x Better, and Details; Jobs to Be Done; Narrow and Deep; Build, Measure, and Learn; The Only Metric and 80/20; Space-Time Continuum; Cover Your Bases; Happy Path; Edge Cases and Unhappy Path; Audit the Product's Touch Points; Communication and Critique; The Future; Carry On Designing; Index.
Build, Measure, Learn, and IterateA Note on Welcoming Environments; Research and Data; User Research; Data Science; Summary; Chapter 5: Design Is a Team Sport; Product Process; How to Work with PMs; Understand a PM's Job; Understand Your Job; Handling Disagreements with Your PM; How to Work with Engineers; Understand Their Job; Know Some Programming; Get to Know Their Constraints; Again, Guide Them to the Users; Design's Superpower; Everyone Will Have an Opinion; Summary; Chapter 6: Design Is About Priorities; There Is No "Right Time"; The Only Metric That Matters; Apply the 80/20 Rule.
Never Stop LearningHow to Solve a Problem; Frame, Then Reframe; Get to the Constraints; Having Goals; Useful, Usable, Desirable; Viable, Feasible, Desirable; The Ultimate Chart; Define the Product; Stand for Something; Have a Guiding Principle; Get Enough Details Right; Summary; Chapter 3: Practice, Tasks, and Experiences; A Craftsperson's Mindset; Practice Makes Perfect; Sketching; Tasks and Experiences; Jobs to Be Done; Goals and Experiences; Summary; Chapter 4: Evaluating and Informing Ideas; Changing Times; Getting Ideas; Generating Startup Ideas; Painkillers vs. Vitamins vs. Candy.
0
8
8
8
Chapter 7: Designing for Scale; Fall in Love with the Problem; Benefit As Many People As Possible; Designing for Accessibility; Don't Get Lost in the Aesthetics; Systems and Processes; Systems for Designers and Engineers; How Do We Create a Design System?; When to Use and Not Use Design Systems; Summary; Chapter 8: Psychology, Culture, and Design; Visual Perception; Affordance; Gestalt; Comprehension and Memory; Progressive Disclosure; Mental Models; Metaphors, Examples, and Stories; Culture; Archetype; Design Reflects Culture; Summary; Chapter 9: Tools, Frameworks, and the Future.
Safari Books Online
CL0501000002
9781484239841
New business enterprises-- Design and construction.
New business enterprises.
Product design.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
New business enterprises.
Product design.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
UYZG
UYZG
658
.
11
23
HD62
.
5
.
J56
2018
Jing, Tony
20200823032455.0
pn
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