عنوان
پدید آورنده
موضوع
رده
P96.A86 F55 2016
P96
.
A86
F55
2016
کتابخانه
محل استقرار
1483377601
9781483377605
Dynamics of media writing :
[Book]
adapt and connect /
Vincent F. Filak.
Los Angeles :
Sage,
[2016]
©2016
xxiv, 271 pages :
illustrations ;
26 cm
Includes bibliographical references and index.
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
0
This book gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Journalism.
Mass media-- Authorship.
Journalism.
Mass media-- Authorship.
808/
.
0663/02
23
P96
.
A86
F55
2016
Filak, Vincent F.
20200823031912.0
rda
مطالعه متن کتاب [Book]
Y
