an enterpreneur's guide to the body of innovation knowledge /
by Frank Voehl, H. James Harrington, Rick Fernandez, and Brett Trusko.
Boca Raton, FL :
CRC Press, Taylor & Francis Group,
[2019]
xxix, 429 pages ;
24 cm
Management handbooks for results
Includes bibliographical references and index.
Preparing your organization for innovation -- Promoting and communicating -- Personal creativity for entrepreneurs -- Corporate creativity and innovation -- Innovation theory for entrepreneurs -- Business essentials for innovative entrepreneurs -- Innovation readiness and deployment -- The innovation process -- Innovation and consumer/customer insight -- Building a strong organizational foundation for innovation -- Innovation methods -- Managing an intellectual property portfolio -- Triz & Stem joined at the hip -- Global innovation problem areas and quality of R&D ideas -- Total innovation management for excellence (time).