عنوان
پدید آورنده
موضوع
رده
HD30.28 .W59 2017
HD30
.
28
.
W59
2017
کتابخانه
محل استقرار
1473725151
9781473725157
Strategy :
[Book]
an international perspective /
Bob de Wit.
Sixth edition.
Andover, Hampshire, United Kingdom :
Cengage Learning,
[2017]
©2017
xxii, 824 pages :
color illustrations ;
26 cm
Previous edition: 2014.
Includes bibliographical references and index.
Section I. Strategy. 1 Introduction -- 2 Strategizing -- 3 Missioning and visioning -- Section II. Strategy content. 4 Business level strategy -- 5 Corporate level strategy -- 6 Network level strategy -- Section III. Strategy process. 7 Strategy formation -- 8 Strategic change -- 9 Strategic innovation -- Section IV. Strategy context. 10 The industry context -- 11 The organizational context -- 12 The international context.
0
In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.
Strategic planning, Case studies.
Strategic planning.
Business and Management.
Business and Management.
Strategic planning.
Strategisches Management
BUS
BUS
658
.
4/012
23
HD30
.
28
.
W59
2017
Wit, Bob de
20200823030433.0
rda
مطالعه متن کتاب [Book]
Y
