edited by Anastasia Belina-Johnson and Derek B. Scott.
Farnham, Surrey :
Ashgate Publishing Limited,
[2015]
xiv, 218 pages :
illustrations, music ;
24 cm.
Ashgate interdisciplinary studies in opera
Includes bibliographical references and index.
Trends and innovations in opera / Nicholas Payne -- Baroque opera, historical information, and business; or, How a nerd became a hipster / Christine Fischer -- From state opera to multilevel opera business : the transformation of opera governance in Berlin, London and Paris at the end of the twentieth century / Sarah Zalfen -- The business of composing opera : a composer's perspective / Paul Barker -- Interdisciplinary support for opera practice in the UK / Christopher Newell -- The world opera : a new global format for the business of opera / Jason E. Geistweidt and Niels W. Lund -- Opera orchestral contracts considered as a research resource / George Kennaway -- Behind the curtain : shaping a new Siegfried / Cordelia Chenault -- A ring for people and place : creating expectation and fulfilling demand / Jennifer Daniel -- Strategic nationalism towards the imagined community : the rise and success story of Finnish opera / Liisamaija Hautsalo.
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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration and the economic issues that beset opera professionals. The aim of the editors has been to put together a collection of essays that forms a coherent whole by engaging with a single theme (business), although these essays differ in their particular choice of topic and critical perspective. The essays bring the study of opera up to the twenty-first century, and are distinguished by their concern with the business of opera here and now in a globalized market. That means newly commissioned opera, sponsorship, state funding for opera and the production and marketing of historic opera in the twenty-first century.