عنوان
پدید آورنده
موضوع
رده
P91 .M375 2013
P91
.
M375
2013
کتابخانه
محل استقرار
1317900677
1317900685
9781317900672
9781317900689
9780582036505
Communication models :
[Book]
for the study of mass communications /
Denis McQuail and Sven Windahl.
Second edition.
London :
Routledge, Taylor & Francis Group,
2013.
1 online resource
Includes bibliographical references and index.
1. Introduction -- 2. Basic models -- 3. Personal influence, diffusion and short-term effects of mass communication on individuals -- 4. Effects of mass communication on culture and society -- 5. Audience-centred models -- 6. Media organization, selection and production -- 7. Planned communication -- 8. New media and the information society -- 9. International communication.
0
Communication models.
Mass media-- Study and teaching.
Mass media.
Communication models.
Mass media-- Study and teaching.
Mass media.
PSYCHOLOGY-- Social Psychology.
PSY-- 031000
302
.
23/0228
23
P91
.
M375
2013
McQuail, Denis
Windahl, Swen,1942-
20200822173705.0
pn
مطالعه متن کتاب [Book]
Y
