عنوان
پدید آورنده
موضوع
رده
HG173 .W952 2016.
HG173
.
W952
2016
.
کتابخانه
محل استقرار
1315246104
1351909053
9781315246109
9781351909051
9780566088216
Price management in financial services :
[Book]
smart strategies for growth /
Georg Wuebker, Jens Baumgarten, Dirk Schmidt-Gallas and Martin Koderisch.
London :
Routledge,
2016.
1 online resource
A Gower book
Includes index.
Ch. 1. Introduction -- ch. 2. Fundamentals of modern pricing -- ch. 3. Strategic aspects of pricing -- ch. 4. Price optimization methods -- ch. 5. Intelligent price differentiation -- ch. 6. Psychological aspects of pricing -- ch. 7. Price implementation issues -- ch. 8. Case studies -- ch. 9. Insights for financial services managers.
0
0566088215
Financial services industry.
Pricing.
BUSINESS & ECONOMICS-- Finance.
Financial services industry.
Pricing.
BUS-- 027000
332
.
106/8
23
HG173
.
W952
2016
.
Wuebker, Georg,1967-
Baumgarten, Jens
Koderisch, Martin
Schmidt-Gallas, Dirk
20200822171531.0
pn
مطالعه متن کتاب [Book]
Y
