عنوان

Ethics in marketing :

1138648086

1138648094

9781138648081

9781138648098

9781315626642

Ethics in marketing :

[Book]

international cases and perspectives /

written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

Second edition.

New York :

Routledge,

2017.

xii, 198 pages :

illustrations ;

25 cm

Includes bibliographical references and index.

Part 1: Background -- 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions -- 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions -- 3. "Preserving the Venture": A Sample Case Study with Frameworks and Ethical Analyses -- Part 2: Short Cases -- 4. Just a Friendly Request / Terri L. Rittenburg -- 5. Going Along to Get Along / Raymond F. Keyes -- 6. Casas Bahia / Chrissy Golden -- 7. Discount Drugstore: No Gifts Allowed? / Gene R. Laczniak -- 8. Reference Prices in Retailing: What is a Fair Comparison? / Fiona Harris -- 9. Drug Testing in India / Nicholas J.C. Santos -- 10. Starbucks China: The World's Priciest Cup of Coffee / Peilu Chen -- Part 3: Intermediate Cases -- 11. Superior Services: Should Short Skirts Sell Software? / Lori Lepp Corbett -- 12. Tough Decisions: Something to Snack On / Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader -- 13. A Young Pharmacists Dilemma: Questionable Transactions / Barbora Kocanova and Veronika Vosykova -- 14. PETA / Karin Besenbaeck and Haley Rosenbach -- 15. Zara & Fast Fashion / Sarah Eide, Elizabeth Sadler and Sarah Tonti -- 16. The Co-operative Bank of the UK / Fiona Harris and Sarah Tonti -- 17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back / Barbara Stöttinger and Julia Gschwendner -- 18. Montenegro Electronics, Ltd. / Jacob Bagha and Gene R. Laczniak -- Part 4: Long Cases -- 19. The Coca-Cola Company: The Skinny on a Big Fat Problem / Marshel Rapuzzi -- 20. Auchan (France) / Geert Demuijnck -- 21. TOMS Shoes: One for One Movement / Robert Meara, Matthew Terilli and Jennifer Sawayda -- 22. Facebook in the Developed and Developing World / Eva Marie D. Schulte -- 23. VISA and FIFA: Everywhere You Want to Be? / Brian R. Levey and James Matakovich.

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.--Publisher website.

Marketing-- Moral and ethical aspects.

Marketing, Case studies.

Ethik

Marketing

Marketing-- Moral and ethical aspects.

Marketing.

Soziale Verantwortung

Unternehmensethik

Murphy, Patrick E.,1948-

Harris, Fiona J., (Fiona Jane),1967-

Laczniak, Eugene R.

20200822163740.0

rda

[Book]

Y