1. Introduction: Korea -- Land of Great Opportunities (Fabian Jintae Froese) Part I: Business Environment 2. Economic Environment (You-il Lee and Richard Lee) 3. Political Environment: Between Systemic Informality and Attempted Formality (Jitendra Uttam) 4. Cultural Environment: Cultural Context, Informal Networks and Yongo (Sven Horak) Part II: Market Access 5. Market Entry: Inbound Foreign Direct Investment (FDI) into Korea (In Heock (Ian) Lee) 6. Exporting to Korea (Justin Paul and Hyunji Lee) 7. Cross-border Mergers and Acquisitions in South Korea (Yi Yang and Yong Suhk Park) 8. Learning from Korea (Martin Hemmert) Part III: Marketing and Managing in Korea 9. Marketing in Korea (Fabian Jintae Froese and Sarah Reckelkamm) 10. Human Resource Management in Korea (Jinxi Michelle Li and Fabian Jintae Froese) 11. Expatriates in Korea: Live to Work or Work to Live? (Samuel Davies and Fabian Jintae Froese) 12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur (Stephan Gerschewski)
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Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview of doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market. This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.