عنوان

Electronic commerce 2018 :

3319587153

9783319587158

3319587145

9783319587141

bnb

b624046

Electronic commerce 2018 :

[Book]

a managerial and social networks perspective /

by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.

Ninth edition.

1 online resource (XXVIII, 636 pages) :

90 illustrations, 75 illustrations in color

Springer Texts in Business and Economics,

2192-4333

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and Advertising in E-Commerce -- Chapter 11. E-Commerce Security and Fraud Issues and Protections -- Chapter 12. Electronic Commerce Payment Systems -- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce -- Chapter 14. EC Strategy, Globalization, SMEs and Implementation -- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.

0

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Springer Nature

com.springer.onix. 9783319587158

9783319587141

Electronic commerce-- Management.

Electronic commerce.

Management information systems.

Business & Economics-- E-Commerce-- General.

Business & Economics-- Operations Research.

Business mathematics & systems.

Business.

Computers-- Enterprise Applications-- Business Intelligence Tools.

E-commerce: business aspects.

Electronic commerce.

Management information systems.

Operational research.

BUS090000

COM064000

KJE

KJE

Turban, Efraim

King, David R.

Lee, Jae Kyu

Liang, Ting-Peng

Outland, Jonathan

Turban, Deborrah C.

20201221083200.0

pn

[Book]

270410

Y