عنوان
پدید آورنده
موضوع
رده
G155.A1 C265 2018
G155
.
A1
C265
2018
کتابخانه
محل استقرار
3319498487
9783319498485
3319498495
9783319498492
b623999
Travel marketing, tourism economics and the airline product :
[Book]
an introduction to theory and practice /
Mark Anthony Camilleri.
xxiv, 213 pages :
illustrations ;
24 cm.
Tourism, hospitality & event management,
2510-4993
Includes bibliographical references (pages 205-207) and index.
An introduction to travel marketing -- Understanding customer needs and wants -- The marketing environment -- Market segmentation, targeting and positioning -- Integrated marketing communications -- Tourism distribution channels -- Strategic planning and the marketing effectiveness audit -- Tourism supply and demand -- Pricing and revenue management -- The airline business -- Airlines schedules planning and route development -- Aircraft operating costs and profitability.
0
"This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."--
Airlines-- Management.
Tourism-- Marketing.
Tourism.
Airlines-- Management.
Tourism-- Marketing.
Tourism.
338
.
4791
CAM
G155
.
A1
C265
2018
Camilleri, Mark Anthony,1976-
20200617083125.0
rda
مطالعه متن کتاب [Book]
Y
