عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
TL47948
انگلیسی
Branding Israel: Queer Markets and Politics in San Francisco and Tel Aviv
[Thesis]
[Thesis]
[Thesis]
[Thesis]
Tallie Ben Daniel
Kaplan, Caren
University of California, Davis
2014
239
Committee members: El Shakry, Omnia; Frederickson, Kathleen
Place of publication: United States, Ann Arbor; ISBN=978-1-321-21070-5
Ph.D.
Cultural Studies
University of California, Davis
2014
In 2006, Israeli Foreign Minister Tzipi Livni admitted to the existence of the Brand Israel campaign, an international marketing campaign that advertises a State of Israel that values human rights, technological advancement, arts, and culture. The campaign uses educational efforts, media advocacy, and marketing and branding tactics to portray Israel as a progressive, tolerant, and civilized nation ripe for tourism and financial investment. This dissertation places this campaign, and the discourse of gay rights and gay tourism within it, within the context of US gay history. Through a critical focus on San Francisco, it argues that Israeli nation-branding campaigns rely on some of the constitutive myths of gay identity: the rural-to-urban migration narrative, gay entrepreneurship, and gay market politics. San Francisco is a site for these efforts, symbolically, as an iconic queer space, and materially, as a market for Israeli branding campaigns. This dissertation argues that the mobilization of gay rights in the context of Israel's occupation of Palestine marks the newest way Israel enters into global capitalism.
American studies; Womens studies; GLBT Studies; Judaic studies
Social sciences;Activism;Israel/palestine;Marketing;Queer;San francisco;Zionism
Mills, Trent I.
Kaplan, Caren
Cultural Studies
University of California, Davis
1618965615; 3637793
مطالعه متن کتاب p
[Thesis]
276903
a
Y
