عنوان
پدید آورنده
موضوع
رده
KF1609 .L963 2011
KF1609
.
L963
2011
کتابخانه
محل استقرار
1439079242
9781439079249
b622291
The law of marketing
[Book]
Lynda J. Oswald.
2nd ed
Mason, OH
South-Western Cengage Learning
©2011.
xxi, 420 pages : illustrations, forms ; 26 cm.
South-Western's special topics collection
Part 1. Introduction to Marketing Law: Overview of the legal environment of marketing activities --; Part 2. Legal Issues Relating to Product Distribution: Antitrust law --; The Franchisor-Franchisee relationship --; Part 4. Legal Issues Relating to Product Promotion: Trademark law --; Commercial speech and the regulation of advertising --; Consumer protection law --; Part 5. Contracts and sales of goods law --; Warranties and products liability.
Commercial law -- United States.
Marketing -- Law and legislation -- United States.
Trade regulation -- United States.
KF1609
.
L963
2011
Lynda J. Oswald.
Lynda J Oswald
مطالعه متن کتاب [Book]
Y
