The Financial Times guide to business start up 2009
[Book]
Sara Williams.
22nd ed
Harlow, England ; New York
Financial Times/Prentice Hall
2009
vi, 440 pages : illustrations ; 24 cm
You and your ideas --; Who will buy? --; A spot of coaching --; Your business identity --; Are you sure? --; The business plan --; Timing the jump --; Less than 100 per cent --; Off the peg --; Franchises --; Beating the pirates --; The right name --; Getting the message across --; Getting new customers --; Building customer relationships --; How to set a price --; Choosing your workplace --; Information technology --; and other equipment --; Professional back-up --; Getting the right stuff --; Your rights and duties as an employer --; Insurance --; Forecasting --; Raising the money --; Staying afloat --; Moving ahead --; Not waving but drowning --; Keeping the record straight --; Tax --; VAT --; Pensions and retirement.
Updated for 2009, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.