Claire C. Swann, senior editor; Stanley E. Henderson, editor.
Westport, Conn.
Greenwood Press
1998
(xv, 300 pages) : charts
Greenwood educators' reference collection.
"Published in association with the American Association of Collegiate Registrars and Admissions Officers, Washington, D.C."
Perspectives on educational reform / Donald Stewart --; Perspectives on admissions / John Casteen --; A historical view of an admissions dilemma : seeking quantity or quality in the student body / Stanley E. Henderson --; Admissions officer : a profession and a career / Claire C. Swann --; Competencies and training / Stanley E. Henderson --; Ethics and sensitivity to students / Mary Lee Hoganson and Steven T. Syverson --; The role of professional associations / Wayne E. Becraft --; Strategic enrollment management / Michael G. Dolence --; Research / Linda M. Clement and Teresa M. Flannery --; The development of a marketing plan / James C. Blackburn --; Recruitment : student outreach strategies / Joyce E. Smith --; Applying technological tools / David H. Stones --; Policies and procedures / M. Overton Phelps, D. Parker Young, and Timothy D. Letzring --; Targeting diversity / Diana Guerrero --; International students / Clifford Sjogren --; Collegiate telecounseling and recruitment videos / Joe F. Head --; Admissions partners on campus / Kathleen G. Plante --; Admissions partners off campus / Tim Washburn --; Students of the future / Greta S. Mack.
Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting.
College admission officers -- United States -- Handbooks, manuals, etc.
EDUCATION -- Higher.
Universities and colleges -- United States -- Admission -- Handbooks, manuals, etc.
LB2351
.
6
C535
1998
Claire C. Swann, senior editor; Stanley E. Henderson, editor.
American Association of Collegiate Registrars and Admissions Officers.