Starting & running a successful newsletter or magazine
[Book]
by Cheryl Woodard.
5th ed
Berkeley, CA
Nolo
2006
455 pages : illustrations ; 23 cm
Smart publishing --; Building the reader relationship --; Developing your circulation strategy --; Subscription budgeting and profitability --; Building your advertising business --; Adding more products --; Raising money and working with investors --; Gathering and using financial information --; Getting help from other people --; Managing employees --; An Internet publishing strategy --; Making strategies --; Troubleshooting --; Resources for publishers.
Starting and running a successful newsletter or magazine