عنوان
پدید آورنده
موضوع
رده
HG1615 .B945 2011
HG1615
.
B945
2011
کتابخانه
محل استقرار
3834926531
3834962090
9783834926531
9783834962096
b589255
Sales Management Control Strategies in Banking :
[Book]
Strategic Fit and Performance Impact
by Florian Mueller.
Wiesbaden
Gabler Verlag / Springer Fachmedien Wiesbaden, Wiesbaden
2011
Banking in Germany; Strategy and Strategic Management; Sales Management Control; Internal and External Influencing Variables; Assessment of the Environmental Influence on Configurations; Investigation of the Performance of Configurations
Not only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the results of 300 interviews with sales executives of banks in Germany, Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Banks and banking.
Economics.
Economics/Management Science.
HG1615
.
B945
2011
by Florian Mueller.
Florian Mueller
مطالعه متن کتاب [Book]
Y
