عنوان

Mobile Payment :

3834822043

9783834822048

b588769

Mobile Payment :

[Book]

Technologien, Strategien, Trends und Fallstudien

Thomas Lerner.

Wiesbaden

Springer Vieweg

©2013.

(xix, 156 pages) : illustrations

Mit 87 abbildungen und 3 tabellen.

Definition and characteristics --; failures and successes.-ingredients to success --; What can prevail in the market? --; Technologies, security, trust and regulatory requirements --; Successful models of practice --; Case Studies --; Final Review.

Paying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers. The book comprehensively describes current status, trends and critical aspects of successful mobile payment. It combines theory and practice. Comprising essential aspects of a successful mobile payment as well as successful case studies and practical examples, this book is for all who are developing, offering and using mobile payment. Content Definition and characteristics - failures and successes -ingredients to success - What can prevail in the market? - Technologies, security, trust and regulatory requirements - Successful models of practice - Case Studies - Final Review Target Groups Decision makers in banks and telecommunication Specialists in strategy, payments, security and fraud, mobile technologies Author Thomas Lerner has been anadviser to banks, telecommunications and industrial companies since the 1990s and worksin mobile business/payment in different projects with banks and telecommunications companies.

BUSINESS & ECONOMICS -- Finance.

Elektronischer Zahlungsverkehr

Mobile commerce.

Thomas Lerner.

Thomas Lerner

[Book]

Y