Acknowledgements; preface; chapter 1 the seeds of greatness; chapter 2 salespeople; chapter 3 taking a professional approach; chapter 4 from sales manager to sales coach; chapter 5 what does it take to be a good coach?; chapter 6 a systematic approach to sales coaching; chapter 7 purpose and parameters; chapter 8 objectives and options; chapter 9 what is happening now?; chapter 10 empowerment; chapter 11 review; chapter 12 taking a reality check; chapter 13 the coach in action; chapter 14 epilogue; appendix 1 the champions' journal; appendix 2 the power form; end-notes; recommended reading.