عنوان

Consumer behavior 2014

1577831942

9781577831945

b577296

Consumer behavior 2014

[Book]

by Richard K. Miller and Kelli Washington.

10th edition

Loganville, GA

Richard K Miller & Associates, [

2014] ©2014.

1 ressource en ligne (481 pages).

RKMA market research handbook series.

Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt --; Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping --; Peer-to-peer shopping --; Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences --; Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys --; Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction --; Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic --; & Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers --; Part VII. Gender focus: Female consumers ; Male consumers --; Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers --; Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers --; Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles --; Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America --; Appendix A. Academic research centers --; Appendix B. Analysts --; Appendix C. Market research sources --; Appendix D. Periodicals --; References.

Consumer behavior -- United States -- Statistics.

Marketing research -- United States -- Handbooks, manuals, etc.

Marketing research -- United States -- Statistics.

by Richard K. Miller and Kelli Washington.

Kelli D Washington

Richard K Miller

Richard K. Miller & Associates

[Book]

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