Sunday: Focusing your message --; Monday: Using layout, pictures and colour to make words memorable --; Tuesday: Writing effective letters --; Wednesday: making advertising work for you --; Thursday: Communicating clearly with the media --; Friday: Preparing promotional print --; Saturday: Composing proposals and presentation visuals --; Surviving in tough times.
Learn the secrets of making your copy relevant, and easy to absorb. Become skilled at avoiding the pitfalls, and writing only what matters most.