عنوان
پدید آورنده
موضوع
رده
PN1990.83 P455 2005
PN1990
.
83
P455
2005
کتابخانه
محل استقرار
0080480462
1423708040
9780080480466
9781423708049
b570126
Programming for TV, radio, and the Internet :
[Book]
strategy, development, and evaluation
Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
2nd ed
Amsterdam ; Boston
Focal Press
©2005.
(xx, 324 pages) : illustrations
Revised edition of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
1. The history of programming --; 2. Sources of television programming --; 3. Sources of radio and Internet programming --; 4. Development --; 5. Testing --; 6. Elements of successful programming --; 7. Influences on television programming --; 8. Influences on radio and Internet programming --; 9. Scheduling strategies for television --; 10. Scheduling strategies for radio and the Internet --; 11. Program evaluation --; 12. Changing and canceling programs --; 13. Programming ethics.
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to.
Broadcasting -- Planning.
Radio programs -- Planning.
Television programs -- Planning.
PN1990
.
83
P455
2005
Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
Brian Gross
Edwin T Vane
Lynne S Gross
Philippe Perebinossoff
مطالعه متن کتاب [Book]
Y
