عنوان
پدید آورنده
موضوع
رده
HF1416 .W377 2013
HF1416
.
W377
2013
کتابخانه
محل استقرار
0132719150
9780132719155
b569472
Global marketing
[Book]
Warren J. Keegan, Mark C. Green.
7th ed
Boston
Pearson, ©
2013
xxiii, 568 p. : ill. en coul.
Introduction --; The global marketing environment --; Approaching global markets --; The global marketing mix --; Strategy and leadership in the twenty-first century.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Marketing international -- Études de cas.
Marketing international -- Guides, manuels, etc.
Marketing international -- Problèmes et exercices.
HF1416
.
W377
2013
Warren J. Keegan, Mark C. Green.
Mark C Green
Warren J Keegan
مطالعه متن کتاب [Book]
Y
