عنوان
پدید آورنده
موضوع
رده
R118 .C667 2013
R118
.
C667
2013
کتابخانه
محل استقرار
1299636926
1409447146
1472401646
9781299636927
9781409447146
9781472401649
b568593
Health communication and mass media :
[Book]
an integrated approach to policy and practice
[compiled] by Rukhsana Ahmed and Benjamin R. Bates.
Farnham, Surrey, UK England
Gower, [
2013]
pt. 1. Introduction --; pt. 2. Health communication and web media --; pt. 3. Health communication and mobile media --; pt. 4. Health communication and communication systems --; pt. 5. Health communication and media ethics.
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will.
Communication in medicine.
Health in mass media.
Interactive multimedia.
R118
.
C667
2013
[compiled] by Rukhsana Ahmed and Benjamin R. Bates.
Benjamin R Bates
Rukhsana Ahmed
مطالعه متن کتاب [Book]
Y
