xxxiv, 658 páginas : ilustraciones a color ; 29 cm
1. Strategic Management EssentialsTHE COHESION CASE: ADIDAS GROUP - 2013 2. Outside-USA Strategic Planning3. Ethics/Social Responsibility/Sustainability4. Types of Strategies5. Vision and Mission Analysis6. The Internal Audit7. The External Audit8. Strategy Generation and Selection9. Strategy Implementation 10. Strategy Execution11. Strategy MonitoringGuidelines for Case Analysis GlossaryName Index Subject Index