عنوان

The functional foods revolution :

1136534040

9781136534041

b567092

The functional foods revolution :

[Book]

healthy people, healthy profits

by Julian Mellentin and Michael Heasman.

First edition

Boca Raton, FL

Routledge, an imprint of Taylor and Francis, [

2010] ©2001

(334 pages)

Part Part 1 A New Era in Food and Health? --; chapter 1 What are Functional Foods? --; chapter 2 Benecol --; the Rise and Fall of the Colossus of the Functional Food World? --; part Part 2 Risk, Regulation and Policy Dilemmas --; chapter 3 A Clash of Two Nutrition Revolutions and Cultures --; chapter 4 Eating and Drinking in the Risk Society --; Implications of Risk for Functional Food --; chapter 5 Health Claims and Functional Food --; part Part 3 The Unfolding of the Functional Foods Revolution Across the World --; chapter 6 The Japanese Invented Functional Food --; chapter 7 The US --; Breaking the Boundaries between Food, Medicine and Health --; chapter 8 Is Finland the 'Silicon Valley' of European Functional Foods? --; part Part 4 Global Marketing and Strategic Challenges --; chapter 9 The Marketing of Functional Food and the European Dairy Industry --; chapter 10 Functional Food Strategies --; Lessons from the Revolution --; part Part 5 The Healthful Company™: a Leap Forward --; chapter 11 Becoming a Healthful Company™.

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

Food industry and trade.

Functional foods.

by Julian Mellentin and Michael Heasman.

Julian Mellentin

Michael Heasman

[Book]

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